It may only be a ‘micro-commission’, but for me it’s a giant leap on all things digital media. But are employers missing out on the skills that today’s school leavers have developed growing up in this internet age?
If someone had said to me in January 2014 that I’d be taking on my first digital video commission in about six months time…exactly. But then I’d have said the same thing about Puffles standing for election (& getting 89 votes – described by polling guru Phil Rodgers as ‘respectable‘) and Puffles appearing in a Basement Jaxx video with some of the nicest musicians in Cambridge. Then there’s all things Be the change – Cambridge where the pace organisationally is picking up, even though ticket sales thus far have been much lower than I had hoped for in the first week since going public with the ticket sales site. But we’ve got a solid plan to turn this around that doesn’t involve me sending out lots of repeated social media posts.
Getting into digital video
Some of you will be aware of the greater number of videos embedded into recent posts – in particular ones that I’ve filmed. Apart from curiosity, watching other parts of England taking to community reporting using digital video while Cambridge remained stuck in the dark ages started to annoy me in early 2014. Cambridgeshire’s community website Shape Your Place has the capabilities to embed Youtube videos but hardly anyone was making any. Finding out the only local evening class on introducing people to digital video got cancelled due to lack of interest didn’t make me any happier. Had it gone ahead, chances are me and Puffles would have got up to far more mischief in the election campaign than we actually did!
Instead you got me and Puffles learning the hard way just how limited our little camcorder was compared to the stuff the broadcast journalists had. It’s still the case now – the footage on my phone more than matches what the camcorder picks up. This video I filmed for the Cambridge Buskers Festival (who have kindly awarded me the commission) gives an idea of the quality you can achieve with a smartphone.
Actually, this is quite fun!
For a start, it gets you out of the house. It gets you meeting people. It gets you learning by doing. And thus far, people presenting, speaking at community meetings or doing artistic or musical public performance have appreciated what I’m doing for them. After all, it’s not me in front of the camera. It’s someone far more talented! It’s only recently that I’ve started noticing the social side of things.
But how do you move up to the next level without spending a fortune?
The man at one of the larger electrical outlets in Cambridge insisted that to do what I wanted to do involved spending a couple of grand (that I’ll never have this side of 2020) on a stupendously expensive camera not much smaller than Puffles. Without repeating my blogpost on choice and cameras, there is a ****massive**** market failure for consumers. That market failure is the almost infinite amount of choice out there for buyers with a limited understanding of what they are buying and a limited amount of time to read up about their purchases. The market is failing to ensure buyers are making informed choices and know what they are buying.
The one that made me go ***Wow!*** was this one. The pocket battleship of digital video cameras. It was Carl Winberg who pointed me in that direction – someone with far more expertise in this field than me! Now, although I can’t see myself accessorising something like that to the max, the design that merely enables this is phenomenal. Something to aspire to several years down the line perhaps? But not now.
“No – really. How do you move up to the next level?”
I’m still trying to work that one out. Although learning all the time, everything has become very complex very quickly. It’s one thing filming, working out where the best angle is accounting for light, wind and background noise. It’s quite another thing editing – whether the video or (from my point of view more importantly) the audio. The perfectionist in me wants to get this to standards far higher than my skills and equipment are capable of.
Is mobile video the future?
I did a quick straw poll at Model Westminster which I was a volunteer facilitator at recently. (See here). This was an event aimed at students from their final year of secondary school to recent graduates. The way many of them are using social media is much more ‘in your face’ – literally – Snapchat being conspicuous by the number of people mentioning and using it. Most importantly, they are more than comfortable creating their own video content. Shy in front of the camera this lot were not.
The skills mismatch again
This was in the news again. Yet what I’ve noticed – and I’ve spoken to a number of business owners about this – is that too much of the business world is not set up to harness the digital skills that many young people now see as the norm. The tragedy is that the potential of both is being lost. Firms don’t see young people for the skills they do have, but the skills they do not. Despite studying for what the system points them towards, too many young people find themselves turned down for too many jobs.
To help resolve this, there needs to be a significant cultural and attitude change from the generations that are in positions of power and influence. In November 2013 I had a number of exchanges with local councillors about social media skills in local government. You can read some of the councillors’ responses here. That’s not to say these are their views now. People and priorities change with time and new experiences. From a political perspective, the 2015 general election may well see a spike in the number of older people using social media to engage with candidates. As any trainee teacher will tell you, one of the most important part of the learning process is reflection on the journey you’ve travelled down.
As for my path ahead?
If it’s there, I can’t see it. It’s very different to say 2006 when it was crystal clear: An internal civil service transfer to London come hell or high water – a path trodden by a number of my contemporaries before me. But then perhaps that’s the point. This time around with the technology being so new and progressing at a very fast rate, perhaps the path hasn’t been beaten out from the undergrowth.
It reminds me of the cub scout camps we went to when we were little, just outside Cambridge. Upon arrival in part of the woodlands we’d face a wall of stinging nettles taller than us. By the time the camp was over, many a path had been beaten through them. Maybe that’s what I’m doing now metaphorically: beating a path through those stinging nettles – and getting stung or pricked by the thistles and brambles along the way. But it’s only when you stop, look round and reflect that you see the path you’ve created.