Digital video project 2 – the screencasting


Now we really are behind schedule!

…but it’s not the end of the world. Dana has kindly agreed to help out for an additional day due to the complications we’ve had using Adobe Premier across two different operating systems. “Mac vs PC. Why U no talk 2 each other?!?!” (Think 3 year old’s voice).

It’s difficult to put a finger on why this set of digital videos has taken significantly longer to produce than the other ones. It’s certainly not due to a lack of talent or discipline. Actually I think it’s due to the impact of looming workshops that I am due to deliver, where these two guides will form the central pillars. Hence I have taken a bit more of an active role in influencing the script and content than I perhaps would have done – certainly with the Twitter guide. There’s also the mood music of people in niche areas I’m in being more interested in Twitter than they are with Facebook or blogging. There is also a fair amount of lesson-learning that I took from the first project and am applying to this one – which has meant it has taken slightly longer.

I certainly get the feeling within various parts of the economy there is a growing movement of people moving onto Twitter as a social media platform – not least the civil service. When I launched Puffles onto Twitter, the only people that were using it in anything remotely work-like were those who were passionate about public sector social media – the pioneers if you like. They took a number of hits so that you didn’t have to.

Populating the guide with images as well as screencasting

The longer the guides became timewise, so the amount of effort we had to put into them seemed to grow exponentially. Not only that, this was my first experience of using Adobe Premier, the platform that Dana – my editing expert for this project – is most proficient in using. Katie and Nyika were more familiar with iMovie, hence using that tool for the previous guides. Yet part of the remit for these projects is that we try out a variety of programmes and platforms, learning as we go along. As Dana tweeted and as Michelle tweeted, this has been a new experience for all of us.

One of the barriers we came across was trying to get files into a consistent format. Dana is familiar with a Windows operating system while the screencasting software that I purchased is on a Mac. Hence the fun and games of trying to get files converted – which has been a bit of a nightmare. Blurred and fuzzy footage were just a few of our problems. But solving them is part of the fun.

Unleashing the #Pufflesmassiv tweeple into the world of work


What was perhaps new to the group around me – which also had Ceri joining us, was that this was a completely different working environment. Just as with the previous group, working on a project like this made them think that the world of work shouldn’t be just about applying for dead-end admin jobs. Having real world experience of working with digital and social media in a commercial setting has broadened their horizons – and I hope will encourage them to challenge those in workplaces they find themselves in. (It does require a few lovely employers to have confidence in taking them on though!)

As I mentioned to one of them, one of the many things I want them to take away from this project is a rich and varied experience from which they can draw a huge amount from when applying for jobs and when facing an interview panel. It’s one thing producing a piece of work for a college course – useful as a learning exercise as they are. (Don’t you dare diss media studies! Katie & Nyika’s study of it was integral to the first two digital video guides). But once the course is complete, the work all too often risks gathering digital grey dust on a seldom-visited web page. With this content, chances are that lots of people will see these guides – people who will never meet the people that I have worked with to make them.

“So, what’s left to do?”

More than I’d like at this stage, but I can live with that. The scripts and storyboards are complete. The audio for the Twitter guide is complete and we’re already populating it with the footage. We need to record the audio for the social media analytics, but this one is likely to be shorter and have a greater amount of animated footage rather than the switching from screenshot to screenshot as with the Twitter guide. Therefore the amount of fiddly editing that is required is likely to be a lot less. Hopefully we should be done and dusted with the additional day.



2 thoughts on “Digital video project 2 – the screencasting

  1. Hello there, firstly I would like to thank you for the opportunity to be a part of this, I must say so far it has been tremendous fun. It’s exactly the sort of project I adore, I love to problem solve and work as part of a team and was a fantastic feeling. I really hope you found my input helpful and can’t wait to do more. If I am available tomorrow at all I will try to get over if I would be a help.
    Ceri 🙂

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